How can your business take advantage of these mobile usage trends? One solution is to build a mobile-ready version of your website.
Consumers are using their smartphones for everything – information, news, entertainment, shopping, research, purchasing decisions, finding local areas of interest, and much more. 85 percent of Americans are never more than three feet from their cell phones!
Customers carry their smartphones everywhere and use them regularly to make immediate decisions and to take quick action. The very nature of consumer mandates that your business have a mobile presence so you're accessible anytime/anywhere your customers need you.
Typically, mobile website visitors are looking for quick access to your business. They want a phone number, a contact form so they can leave a message, your hours of operation, directions to your business, coupons, menu choices and pricing.
Having a mobile website makes your company easily accessible to a growing mobile audience. Many consumers make travel arrangements or restaurant reservations exclusively by mobile phone. Don't give customers-on-the-run an excuse to browse elsewhere.
Mobile websites reach all type of audiences no matter what smartphone they use. Every smartphone has a browser – so users can immediately find you on the mobile web.
Well, Google has announced and we took it even further... Websites designed for the desktop/laptop doesn't work well on mobile devices. Asking your users to pinch and zoom to read your content is unnecessary and dilutes your message. A mobile-ready site it easy and friendly and Google loves them.